Comfort Co.

Comfort Co. (a part of Sleep Innovations) creates a variety of comfort products for the home. We (BrandFirst) were approached to create an identity and brand architecture for their line of products. We developed a custom, hand drawn logo mark that effortlessly conveys both comfort and style. Anchored to the right side of the word mark are color swatches that represent the various segments of the brand. Below you can see how the architecture for Comfort Co. allows for many different segments and is easily expandable.