The Laurel Group is a small design agency located in New Jersey. While working here, I was given the opportunity to redesign the logo. We were looking freshen up the existing logo and communicate all the facets the company has to offer. Building off the symbol for infinity, this logo visually communicates the company has no limit on their ideas and offerings. The dots, moving forward and back in an infinite loop, shows the best ideas coming to the forefront and standing out.