The Will Travel for Vegan Food book design originated as an entry to a contest. Kristin (the author) wanted to showcase the van she lived in as she traveled the country while downplaying the word vegan in the title. I wanted her free-spirited personality to come through in the design, so I simplified the van image into a loose, but clean line drawing and let the title really shine with some hand lettering. The result is modern, fun and free. After the author narrowed down the entries, it was up to Facebook followers to produce the winner… and here it is! Ultimately the design had everything Kristin was looking for and we’re both very happy with the result.