Ethicon aims to advance surgical care for patients so they can continue living fulfilling lives. We (The Laurel Group) were tasked with creating a printed piece for doctors detailing the resources Ethicon offers for women with pelvic health issues. The piece stays true to the established look of Ethicon Women’s Health and Urology while taking on its own feel. We included light-hearted imagery reinforcing Ethicon’s commitment to making a positive difference in patients’ lives. Descriptive tabs were added to make the piece easy to navigate and is complete with reference images of all the resources available to doctors. Ethicon was happy with the end result which helped doctors better understand women’s pelvic health needs.